I saw this monstrosity recently:
It’s irritating enough having to listen to someone who sounds as though they’re pleading for their life, in song, while someone presses a foot with increasing force onto their windpipe. But, then I saw this:
It’s impossible to watch that and not hate yourself a little bit. You hate the people talking such preposterous nonsense, of course. That’s a given. They’re self-satisfied, irritating, and hateful. But, by having allowed yourself to listen to them, you die a little bit yourself. A ‘female zeitgeist’, indeed. ‘Encouraging women to take control and say no’, indeed.
It’s a terrible, awful, demeaning notion that Diet Coke, in the person of Duffy, represents some form of spiritual calm in a chaotic world, and that, by merely glimpsing the squeaky-voiced smug pixie as she cycles past, we plebs gain a momentary awareness of nirvana that would otherwise lie tantalisingly out of sight.
But, if Duffy is so concerned about empowering women, she should take a moment to think about the poor stage manager who passes her the Diet Coke as she comes offstage. Duffy’s got “about two minutes” before she’s due back onstage. But she needs to take some time out for herself so, although clearly in doubt about the propriety of this, as her furtive glance shows, she takes a bike and rides off into the night, with no consideration of the possible repercussions. What if someone had been surprised to find themselves walking alongside a cyclist squawking platitudes and had pushed her under a truck? What if the manager of the supermarket had called the police, because there was someone mindlessly riding around the aisles, with scant regard for the safety of ordinary shoppers? Once outside the concert venue, there are any number of ways that Duffy could be detained, not all of them, sadly, featuring horrific violence, which would prevent her from getting back within the two minutes. And then the stage manager would be frantically searching for her, and people would be shouting at the stage manager, and blaming her for losing the ‘artist’, and she might well lose her job, which doesn’t sound like a very relaxing, empowering experience to me. Not to mention the auditorium full of people who have paid to, god help us, listen to Duffy sing. How would they feel about being treated in such a casual manner? But, evidently, none of these people count. Duffy thinks they’re scum.
Well, I’d like to see how Duffy got on if her concerts had no technical support and no audience; she might feel a bit less blasé if she found herself alone on a draughty, empty stage, squealing plaintively into the darkness. What she and Diet Coke are saying is, you have no responsibility to anyone other than yourself. Do what you like and fuck everyone else. And they’re trying to present it as an ideology; just listen again to those witless morons in the second clip. No, actually, please don’t. “I’ve got to be free, I’ve just got to be free,” she squeals, just inside the frequency range of human hearing. But the worldview that this advert portrays isn’t one of freedom: it’s of an idiot throwing a can of brown pop at a human face, forever.
IN SUMMARY: someone, anyone, push her off.